by Carol Siegel, Washington State University Vancouver, US. As many people who are part of or at least conversant with BDSM communities have pointed out, the Fifty Shades novel and film series is not about the consensual sex that they practice. In such communities the masochist is not only generally truly in control of the situation due to prior negotiation but, more importantly, because most BDSM practitioners identify as bottoms (i.e. masochists). As Gilles Deleuze explained in his landmark introduction to Sacher-Masoch’s 1870 novella Venus in Furs, sadism and masochism are distinct sexual systems. [1] In sadism the sadist's desire to control and hurt the partner is the driving force of an encounter. In the masochistic system, ‘the masochist's sadist’ concentrates on pleasing the partner and meeting that partner's needs for specific kinds of pleasurable pain. The sexual system of sadism is inherently patriarchal just as it is inherently about exerting power over a person who lacks the power to resist, while as many from Theodor Reik on have argued, the masochistic system is inherently anti-patriarchal because it strips away the ability of the powerful to control the subordinate by making a mockery of punishment. [2] If beatings don't daunt but instead delight then they can't be used to control. In contrast to this, Fifty Shades seems to be about the pleasures awaiting women who are willing to submit to the infliction of pain they don't enjoy in order to be loved, protected and (lavishly) financially supported.