Review of Gay Pornography: Representations of Sexuality and Masculinity by John Mercer. I. B. Tauris. 2017. Review by Brandon Arroyo, Concordia University, Canada. The title of John Mercer’s book certainly intends to make an impression. With an assertive, commanding, and all-encompassing title like Gay Pornography, one eagerly wonders if this might be the contemporary sequel to Thomas Waugh’s foundational Hard to Imagine (1996). However, Mercer’s aims are far more modest - yet no less essential - than Waugh’s. I bring this up to suggest that the over-reaching title ultimately overshadows the sensible and focused line of thought maintained throughout. A more accurate title might have been: Gay Pornography’s Keywords, because of its success in articulating a vocabulary describing the role of gay pornographic culture within masculinist society. This is the book’s primary contribution: to provide readers with a unifying discursive framework through which to understand gay pornography’s contemporary mediascape. Mercer’s keywords are the linguistic tools essential to producing dynamic pornographic studies in the future.